Cocktails to rediscover Armagnac !

Armagnac is the oldest French eau-de-vie that has been in existence for more than 700 years and it this standing of doyenne of spirits that sometimes makes it difficult to shake off or change old habits.  Most people are used to drinking Armagnac as a digestive, so to suggest drinking it in a cocktail mixed with other ingredients, has been called an act of heresy

Yet, Armagnac is ideally suited to being used in a cocktail and we are not just talking about simply adding a splash of tonic water to make it a long drink …

All around the world, the trend of cocktail bars is breaking like a tsunami and giving spirits another opportunity to reach out to younger people and those that live in the cities. Armagnac is no exception and is embracing this innovation.

The BNIA (Bureau National Interprofessionnel de l’Armagnac), whose mission is to guarantee the excellent reputation of Armagnac everywhere, encourages and has been promoting this type of consumption for many years. Bearing witness to this, numerous promotional initiatives have been put in place :

• Oldfashion recipes
• Recipes based on Armagnac created by bartenders from famous establishments
• Interview with Sullivan Doh, founder and bartender at the Syndicat

A cocktail is an original and new way to (re)discover Armagnac in another setting, another context and even in a different glass. A new way of drinking that wouldn’t be possible without Armagnac’s diverse palette of flavours. 

Of our brown spirits that can easily be used in cocktails like whisky or cognac to the Blanche Armagnac that can be substituted for white alcohols, Armagnac provides a multitude of possibilities that will delight the most curious of cocktail lovers and Armagnac connoisseurs in search of new flavours.

At the end of the day, the most classic cocktails such as a Mojito to the more sophisticated can all be made with an Armagnac.  Up to you to enjoy your cocktails in true ‘Gascon’ style !